Introduction
In this section we will look at the basis for setting the objectives and goals of a business into visible action. Documenting goals and systems gives the business (and the entrepreneur) a clear focus on the future direction of the business.
The business plan defines the business and gives the prospective reader and impression of the organisation. The first impression may be the only impression created of the business, therefore the business plan needs to be a true representation of what the business stands for.
Investors, creditors and lenders, prospective business partners are among the potential readers of the business plan. Therefore it's imperative that any business plan is robust, accurate, well written and can serve through scrutiny.
Government organisations, trade associations, confederations and many more are sources of information and support for businesses. These organisations have advisory services available, websites and a host of other links which are designed to provide excellent services to businesses.
Business planning involves a lot of hard work and organisation. This unit identifies the merits of planning and how it's beneficial to the business. The shortcomings and pitfalls to avoid are also covered.
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