Introduction
There are different types of markets and all these play important roles in attracting the relevant customers who are interested in such markets.
Demand is a focal concept in business and economics. How does it affect businesses and the market? What is it's relationship with price and competition? Demand is very important and affects businesses and consumer habits alike.
Markets almost always have various segments which have similar wants and needs.
Businesses need to be aware of the market segments and know how to rightly address them. Market segments are beneficial in many ways, just as they have drawbacks which we will discuss.
The market size and how to calculate growth of a market and market share are also covered in this unit.
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